Poster 2 development - By Jess Moane

After having a small talk with Sancha, we decided to change our idea. We have kept certain aspects of the poster, like the colours and the theme but there were a lot of things we needed to add in order for the poster to have the correct information and enough.


Here are a few screen shots of the development of this poster:

• Instead of a chart that we were originally going to put onto the poster we have gone for a different approach. We are going to have a simpler style of the chart, we think this way it will be easier for viewers to understand the way that Syntagms and Paradigms work.

•  This is just another screen shot of how we are getting on with the design. We think that this design is working a lot better than the previous one as the information is all there and we think that we have set it up in a way that is easy to understand semiotics. 

• Here is the last step within the design. (still unfinished)

We really like this design a lot more than the orignal one, there is a few small things that we still want to improve on and change but we think that we have changed our idea for the better for the viewers to undersrtand well. The layout and set up of the piece is still along the lines of our thumbnail drawings, like the reading festival poster, we have set it out in columns, in a slightly different set up to the actual Reading fetival poster. We shall now be carrying on with the improvements and last tweeks. 

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Development part 2 - By Emily Viner

We printed out our new design and took it to the tutor to ask for some feedback.

The tutor told us that there are some areas that need improvement:

• It is not obvious in which order the information should be read.
• The layout needs more thought because at the moment the information has just been placed on the page and is just floating.
• This layout does not show that connotation and denotation are related.
• Syntagm comes from paradym and that has not been shown.
• Speech and thought bubbles can be used to help the audience to understand.
• The diagram for syntagm needs to be made clearer and neater.
• ‘The Independent’ needs to be larger and more prominent.
• Look at some infographics to see how their layout works.

We went back to the computer and started thinking about how we could fix these quite considerable  issues. I had a sketch (see below) I had done the day before so I got that out and we started to try to make it on the computer. We also looked at some infographics to help inspire us.

This sketch shows how we could guide the eye along the page. This idea would need to be landscape. The idea is that the elements fan out and are connected by lines.