Looking at Information is Beautiful – By Emily Viner

This tag cloud cleverly displays names of books. It’s very effective and eye-catching. The only criticism I would make is that some of the type is in washed out colour. I understand why this has been done but it makes the words a bit more difficult to read. The size of the type is all that is necessary to represent its proportional value. I don’t think making type faint was necessary to the design.

This is a really clever triangle shape infographic. It shows the different levels of power in the world as perceived by sceptics. I’m not sure exactly what the smaller triangles mean. I can guess that they are connected to what is above them and their smaller size means that they are less powerful or have fewer members. I think this is a really clever and eye-catching design.

This one delivers its message immediately. Fancy elements are not needed.

I showed this one to my group. All were surprised to see that the US had the highest percentage of children living in poverty out of the six countries mentioned. Using brightly coloured children is very effective and eye-catching.

I didn’t actually know that there was such a market. The blue circles show the value in dollars by their  proportional size. This is very simple and easy to understand.

This one uses bright colours which are very eye-catching. It has small icons and symbols to represent different future events. I’m not sure why the colours have been used as they don’t appear to represent anything. I’m not sure exactly what the curve on the right hand page means. I can guess that the curve represents the fact that we know less about the future so fewer bets have been placed. The symbols and icons appear to have been placed randomly on the vertical access. I’m not sure what the reason for this is.

My Conclusions

• From looking at these I can tell that when making an infographic the designer has a chance to design something less common than a pie chart or bar graph. I was surprised to see one made out of triangles which shows there are a lot of possibilities out there.
• The type of infographic that show a ‘before’ and ‘after’ image deliver their message almost instantly.

All of the above are from this book: